AUS June User Group Blog
Many thanks to those who attended this month's user group. It was a slightly different session where we focused on social media as a source of wealth and awareness enhancements. Those who attended asked lots of good questions and shared their views on what is quite a complex topic.
Jon started off the session discussing recent trends in giving and donor engagement and how there is a downward trend, thus making it harder to secure donations and engagement to campaigns. There was also a brief discussion on the challenges facing HE at the moment which is putting resource pressure on philanthropy teams and the needs to raise more to plug financial gaps.
The session then moved onto the difference between old (inherited wealth and property), not quite so old (high earnings, shareholders, owners and new money (such as bitcoin traders, and social media stars). We looked at the top earning Instagram influencers in Australia and noted the blend of actors, musicians, sports stars along with people who are famous only for being on social media.
The session then highlighted how some social media channels that are targeted at certain age groups / population subsets can earn more than other influencers as there is more marketing spend allocated by companies to these population sub sets. Furthermore there are clear commercial sales potential (i.e. selling toys, golf clubs, expensive tools etc).
The session then shared some broad figures on what youtubers can earn from their posts and how this can scale up quite quickly, especially if targeting certain audiences / product linkages.There are also a number of sources that consolidate the number of views and also subscriber growth over various times to help you identify those channels / influencers that are seeing significant subscriber growth.
The group then discussed
Engaging influencers / social media content creators
Direct donations
Brand / organisation exposure
Current organisation policy on accepting donations / engagement from social media
Ethical issues and lack of transparency of earnings such as from bit coin / crypto
Thanks to all those who attended and we look forward to seeing you at the next one!
